What does a missed call cost a contractor?

Step 1: Count your missed calls

Open your phone's recent calls and look at a normal week. Count calls from numbers you don't recognize that you didn't answer and didn't call back within an hour. Those are mostly new customers.

Step 2: Estimate your booking rate

Of the new customers you do talk to, how many book? If you close half the people you get on the phone, use 50 percent. Be honest. Lower is fine.

Step 3: Use your average job value

Take your total revenue last year and divide by the number of jobs. That's your average job value. Use the first job only. Repeat business and referrals make the real number bigger.

Step 4: Do the math

Example: a plumber misses 5 new-customer calls a week, books half the people they talk to, and averages $450 a job.

5 × 0.5 × $450 × 52 = $58,500 a year in jobs that went to someone else.

Swap in your own numbers. Even at 2 missed calls a week and a $300 average job, that's $15,600 a year.

How to stop the leak

• Missed-call text back sends every missed caller a text within seconds.
• An AI answering service picks up the calls you can't.
• Automated follow-up keeps leads warm until they book.

Want us to run the numbers with you? Ask for a free missed-call audit.