Google Business Profile description examples
You get 750 characters to tell people why to call you. Most businesses waste them. Here are examples you can adapt.
By Steve Clune, Back Office Bot · Updated November 14, 2026
What to include
- What you do, in plain words. The services people actually search for.
- Where you work. Name your main city and a few nearby ones.
- Why you. Years in business, licensed and insured, warranty, family-owned, fast response.
- What to do next. Call, text or request a quote.
What Google doesn't allow
No links, no prices or sales, no all-caps, and nothing misleading. Keep it about the business. Stuffing in a long list of keywords looks spammy and doesn't help.
Examples you can adapt
Roofing: "[Business] is a family-owned roofing company serving Kansas City, Overland Park and Olathe. We handle roof replacement, storm and hail damage repair, leak repair and insurance claims. Licensed and insured, with a written warranty on every roof. Call or text for a free inspection, usually within 48 hours."
HVAC: "[Business] keeps Kansas City homes comfortable year-round. We repair and install furnaces, air conditioners and heat pumps, and offer maintenance plans that catch problems early. Upfront pricing, clean techs and same-day service when you need it most. Call or text to book."
Plumbing: "Local plumbers serving Kansas City, KS and the surrounding area. Leaks, clogs, water heaters, sump pumps and repipes. Licensed, insured and on time. Emergency service available. Call or text and we'll get back to you fast."
Electrical: "[Business] is a licensed electrical contractor in [city]. Panel upgrades, EV chargers, lighting, outlets, troubleshooting and new construction. Safe, code-compliant work with clean job sites. Call or text for an estimate."
Lawn care and landscaping: "Weekly mowing, spring and fall cleanups, mulch, aeration and seeding for homes in [city] and [city]. Reliable crews who show up on schedule. Text your address for a free quote."
House cleaning: "[Business] provides recurring and one-time house cleaning in [city]. Background-checked cleaners, supplies included and a satisfaction promise on every visit. Text your zip code and home size for a quick quote."
Auto repair: "Honest auto repair in [city] since [year]. Brakes, diagnostics, oil changes, suspension and check-engine lights for most makes and models. We explain the problem before we fix it. Call to book or drop by."
Then finish the rest of your profile
The description is one piece. Categories, services, photos, hours and reviews matter more for showing up in the map. Work through our Google Business Profile checklist, or let us handle it. See Google Business Profile management.
Questions owners ask
How long can a Google Business Profile description be?
Up to 750 characters. Put the most important part in the first couple of sentences.
Can I put my website link or prices in the description?
No. Google does not allow links or prices and promotions in the description.
Does the description help me rank higher?
It helps people decide to call. Your categories, reviews, distance and how complete your profile is matter more for ranking.
Should I list every city I serve?
Name your main city and a few nearby ones. Set the full list in your service area settings instead.
Want us to check your setup for free?
We call your business after hours, see what your customers hear, and show you what BOB would do instead. Free, about 15 minutes, no pressure.
Rather talk now? Call (913) 530-8133. You'll get Steve, the owner.